Strategic Management of AtomFilms Case Study Example | Topics and Well Written Essays - 750 words - 1

Strategic Management of AtomFilms - Case Study Example In the B2B, AtomFilms acquired heart and soul through major film festivals using grassroots public relations. It also distributes content through determination distribution channels that would buy the films. In 1998, Air Canada bought five films for its short-haul flights opening up an opportunity for succeeder for AtomFilms.The B2C was not much successful because advertising and merchandise taxation overshadowed it but it built the social clubs brand identity, consumer outreach, and marketing strategy. The two strategies helped the company grow as the consumer confidence grew. By the year 2000, the company had generated more than $5 million in revenue. The B2C had helped the company gain $1 million in revenue from merchandise sales through the companys website. Despite the fact that the elements of the business model be mutually consistent and reinforcing, the company had not found the best way to use its website to monet ize consumer calling (Hill & Jones,2013).Mikas possible approaches correspond to onwards integration, market perceptivity, and market development strategies. First, the B2B and B2C approach correspond to the forward integration strategy in the sense that it sought to gain ownership over distributors. AtomFilms developed its content distribution network by calling every distribution channel to sell its products. It also established a website to directly reach consumers and promote sales.The companys approach also corresponds to the market penetration strategy in the sense that it sought to increase its market share for present products through B2C approach. This was launched later on B2B to increase advertising and offer extensive sales promotion items and to increase publicity efforts (David,2013).