An analysis of the micro and macro environment of M&S Research Paper

An analysis of the micro and macro environment of M&S - Research radical ExampleHowever, the company has reported a decline in sales in the current division with a significant reduction of 8.1% in purchases that ar made through online mediums (Ahmed, 2014).Even though, the brand abduce and customer loyalty which is linked with M&S has survived and even grown tremendously over a significant period, the companys financial woes and slumping sales start out emerged as a cause of stir for the management and shareholders. As reported by Rankin (2014) the companys homeware and clothing divisions have been marked by the demonstration of disappointment monetary performances over a period of the past twelve financial quarters. despite of the commitment shown by CEO Marc Bolland that revival would come soon enough, the companys woes which have recently been maximized because of a serious website error and related technical issues continue to grow (Ahmed, 2014). Moreover, competitive con cerns from local brands manage Primark and international heavyweights like Zara postulate that the company may have to experience challenges in terms of exploring to a greater extent viable opportunities in the clothing division (Ruddick, 2012).This research aims to aid the development of a critical mind and analysis of Marks and Spencers micro and macro economic situation for the purpose of evaluating the future prospects and options which are available for the company to successfully and effectively cope with present issues.The framework or model of a SWOT analysis is an imperative component in assessing and examining the internal and external issues and prospects within a firm. As noted by Hill and Westbrook (1997), the application of SWOT analysis can aid companies in ending making procedures and aid the development of long term corporate planning to meet the specific requirements which have been outlined by the designated objectives at corporate, business, operational and ta ctical