Wal-Mart and Nordstrom

Wal-Mart and Nordstrom are healthy known companies and established brands listed on prospect vitamin D list. Wal-Mart caters al well-nigh both inevitably of its guests from grocery to clothing while Nordstrom operates in fashion retainging industry. It keeps collection of to a greater extent than 500 brands in its come in.Wal-MartWal-Mart is the largest retailer in America. These tax write-off broths became part of Americans life in 1960s. At present it is operational in 15 countries, it employs more than 1.8 one thousand thousand associates worldwide. The number of stores is nearly 6,500 stores and serves more than 176 one million million customers per week.The most admired retailer gibe to FORTUNE magazine has just accurate one of the surpass years in its history Wal-Mart generated more than $312.4 billion in global revenue in the fiscal year ended January 31, 2006, establishing a unexampled record and an increase of 9.5 percent. The company gain almost $11.2 billi on in interlock income in fiscal 2005.1Wal-Mart has gone through considerable changes through the year 2003-04. Wal-Mart had change magnitude its advertising budget by $434 million between 2003 and 2004.The mission of Wal-Mart has been to provide healthy jobs, good works, and citizens and do good investments in 2004. The vision of Wal-Mart has always been to provide customer each and every product at the lowest price. Wal-Mart focuse on address cutting by its strategy on the merchandise mix and various operations. It utilise its database for consumer and requirement analysis. This helped it to understand the demand drill of various products and helped in inventory counselling to make products available when customer wanted it most.The marketing activities revolve around the parPeople+ Price+ Product=Value. follows promotional strategies are non limited to a particular source. fraternity has utilized all the traditional and new-made channels to reach its customer with i ts surmount offers. Wal-Mart adopts simple price promotion strategy in all its strategies. Its weather vanesite is colorful showy and displays various products and offers in each of its web page. Wal-Mart uses billboards and signboards which are placed at the public places and the places with high visibilities. The pamphlets and print materials are used for both in side the store promotion as well as outside the stores.NordstromIts one of the largest fashion retail stores in US. Its annual revenue is $7,722.9 million. It is class-conscious 8th in the general merchant group of prospect 500 companies.Today, Nordstrom has large from one downtown Seattle shoe store into a nationwide fashion specialisation chain with renowned services, generous sizing ranges and a selection of the finest apparel, shoes and accessories for the intact family. The companys philosophy has remained unchanged for more than blow years since its establishment by toilet W. Nordstrom in 1901 offer the c ustomer the best possible service, selection, quality and value.This claims to provide brand habiliments in the best token(prenominal) prizes. It adopts various promotional strategies for the promotion of its store. These strategies include electronic medium such as internet and computers, events and programs and printed materials. Events like designer clothes events, in store beauty events, gross sales events and many separates. The web presence of the Nordstroms website is elegant. It also works as a platform for the promotional strategies.Currently $ 5 shipping campaign is going on this website. Its webpage has various attractive pictures creating interest somewhat the products as well as egotism promotion of the company. It has its own e-catalogue which list all its product and accessories for the information and shopping purpose. to each one of the company uses almost all variant of promotional tools to reach their target consumers and other stake holders. The use of we b pages in both the cases has been different with similar purpose of attracting consumer and selling. However the e-catalogue of Nordstrom and images used in the website is more urban and attractive. Wal-mart tries to attract mass and it is seeming(a) from its website presentation. Nordstrom conducts various events as one of its most important promotional strategies.ReferenceKotler, Philip, market Management, Prentice-Hall Inc. 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